Shared Core Values | Carter Industrial Company

Shared Core Values

At Carter Industrial Company, we take great pride in being a leading manufacturer of synthetic leather, specifically specializing in the production of innovative and eco-friendly material known as rPVB leather. Our core values reflect our commitment to excellence, sustainability, and creating products that make a positive impact on the world. We believe that by embodying these values, we can achieve our vision of becoming a trusted industry leader. Our shared core values are as follows:


  1. Sustainability and Environmental Responsibility: We are dedicated to producing sustainable alternatives to traditional materials. We strive to minimize our environmental footprint by utilizing recycled materials and reducing waste throughout our manufacturing process. Our commitment to sustainability extends to all aspects of our operations, ensuring a greener future for generations to come.
  2. Innovation and Continuous Improvement: We foster a culture of innovation, encouraging our employees to think creatively and push boundaries. We continuously seek opportunities to improve our products, manufacturing processes, and technologies. By staying at the forefront of industry advancements, we provide our customers with cutting-edge solutions that surpass their expectations.
  3. Quality and Craftsmanship: We are committed to manufacturing synthetic leather of the highest quality. Our skilled craftsmen and advanced production techniques ensure that every product meets stringent standards for durability, aesthetics, and performance. We take pride in delivering synthetic leather that not only looks and feels exceptional but also withstands the test of time.
  4. Customer Focus: Our customers are at the centre of everything we do. We strive to understand their unique needs and develop tailored solutions that exceed their expectations. By building strong relationships based on trust and reliability, we aim to become their preferred partner for synthetic leather manufacturing.
  5. Ethical Practices and Integrity: We conduct our business with the utmost integrity, adhering to ethical practices and promoting transparency in all our interactions. We value open communication, honesty, and fairness in our relationships with employees, customers, suppliers, and other stakeholders.
  6. Collaboration and Teamwork: We believe that collaboration and teamwork are essential for success. We foster a supportive and inclusive work environment where every team member's ideas and contributions are valued. By working together, we harness the collective strength of our diverse talents to achieve our goals.
  7. Employee Empowerment and Growth: We are committed to the growth and development of our employees. We provide opportunities for learning, training, and career advancement, enabling them to reach their full potential. We believe that by empowering our employees, we foster a culture of excellence and innovation.


Our core values

We are guided by a set of core values that shape our actions, decisions, and relationships. These values represent our commitment to excellence, sustainability, innovation, collaboration, social and environmental responsibility, and quality.


  1. Sustainability: We prioritize sustainable practices in every aspect of our operations. We strive to minimize our environmental footprint by adopting eco-friendly manufacturing processes, reducing waste, and conserving resources. Our aim is to create a positive impact on the environment and contribute to a greener future.
  2. Innovation: We embrace innovation as a driving force behind our success. We encourage creativity and forward-thinking to constantly improve our products, processes, and services. By staying at the forefront of technological advancements, we ensure that our customers receive cutting-edge solutions that meet their evolving needs.
  3. Collaboration: We believe that collaboration fuels growth and fosters meaningful relationships. We actively seek partnerships and collaborations with like-minded individuals, organizations, and communities. By working together, we leverage diverse perspectives and expertise to achieve shared goals and drive positive change.
  4. Social and Environmental Responsibility: We are committed to making a difference in society and the environment. We prioritize the well-being and safety of our employees, ensuring fair and equitable treatment for all. We also actively engage in initiatives that support social causes and contribute to the betterment of our local and global communities.
  5. Quality: We are dedicated to delivering superior-quality products that exceed customer expectations. We adhere to rigorous quality control measures at every stage of our manufacturing process, ensuring that our synthetic leather products meet the highest industry standards. Our commitment to quality is unwavering and forms the foundation of our reputation.


These core values are not just words on paper; they are deeply ingrained in our company culture and guide our everyday actions. By upholding these values, we strive to be a responsible and trusted leader in the rPVB leather manufacturing industry.


As we continue to grow and expand our operations, we recognize the importance of nurturing a positive work environment where our employees feel valued, motivated, and empowered. Their dedication and satisfaction are crucial to maintaining our position as a market leader in the industry.


With a team of passionate individuals who embody our core values, we are confident in our ability to create smart solutions that enable an active life while making a positive impact on the world around us.


Motivated and Skilled Employees

At Carter Industrial Company, we recognize that motivated and skilled employees are the cornerstone of our success. We understand that a content and engaged workforce, where individuals feel valued and have the opportunity to contribute and grow, is essential for maintaining our strong market position as a leading GRS-certified synthetic leather manufacturer.

To ensure that our employees thrive, we have implemented a comprehensive Performance Management Process (PMP). Each year, every individual employee undergoes an evaluation process conducted by their immediate manager. This process provides a platform for open and constructive dialogue, enabling us to identify strengths, address areas for improvement, and set goals for personal and professional development.

As a manufacturer, we face both challenges and opportunities in various product categories and sales channels. To navigate these dynamic landscapes, we foster a culture of cross-functional collaboration and agility. Our teams work together, emphasizing change management and streamlined decision-making processes. We believe in investing in our employees' growth by offering comprehensive training and support, enabling them to adapt to new challenges and continually develop their skills.

Furthermore, we have embraced a philosophy that aligns with our commitment to environmental responsibility. Our employees play a vital role in driving this philosophy and empowering positive change within our organization and beyond.

We believe in fostering a culture of sustainability, where every employee is encouraged to actively contribute to creating a greener and more sustainable future. In addition to promoting an active lifestyle, we emphasize the importance of sustainable practices in our daily operations. We inspire our employees to adopt eco-friendly habits both at work and in their personal lives, recognizing that small actions can have a significant impact.

To support this philosophy, we provide opportunities for our employees to engage in sustainability-focused initiatives and educational programs. We organize workshops and training sessions that highlight the importance of reducing waste, conserving resources, and minimizing our environmental footprint. By equipping our employees with the knowledge and tools to make sustainable choices, we empower them to become ambassadors of change within our organization and in their communities.

We firmly believe that by nurturing a motivated and skilled workforce, we can continue to deliver outstanding results, exceed customer expectations, and shape the future of the synthetic leather industry. At Carter Industrial Company, we are committed to supporting our employees' growth, fostering their well-being, and ensuring they have the tools and opportunities to succeed.

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